C is for Chocolatier

Magasin de Bonbons, Chocolats, Confitures, Sirops et Liqueurs de toutes especes, Boites à dragés pour Baptêmes et Mariages, ainsi que les objets d’etrennes.

  • Author: ANONYMOUS
  • Publication place: [Paris
  • Publication date: nineteenth century].
  • Physical description: Engraved trade card.
  • Dimensions: (diamter) 160mm (6.25 inches).
  • Inventory reference: 17949


The present print appears to be not a trade card but a product label, similar in design and shape to many of those found on food products in nineteenth century France. There is a blank rectangle where the contents of the package could be written by hand, and beneath this is a sentence clarifying that the goods come from a “sweet, chocolate, jam, syrup and liqueur shop” (trans.). It also advertises that they can provide such delights for celebrations including baptisms and marriage. Indeed the image at the centre of the print appears to show a newly married couple leaving the church, both elaborately dressed and attended by a small boy and bridesmaid. The whole label is surrounded by a decorative floral frame.

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