The first Swedish map of Australia, showing it as "Ulimaroa", the Swedish word for Australia, first invented by Daniel Djurberg.

In 1776 Djurberg wrote: "the world is divided into 5 main parts: 1. Europe, 2. Asia, 3. Africa, which makes up one large island, 4. America, which makes up the other island, 5. Polynesia, which includes all the large and small islands which cannot be joined to any of the previous four continents and includes, among others, the large island Ulimaroa, which in old geographies is known as New Holland".

Djurberg believed "Ulimaroa to be the New Zealand Māori name for Australia, meaning "big red land", a belief that he justified in 1801: "You find in the account of the famous English sailor Cook's journeys that when he was on the northern coast of New Zealand, he asked the inhabitants there if they knew any other country, to which they replied that to the north-west of their home, a quite large land was located, which they named Ulimaroa". More recent scholarship on this origin story suggests that not only was Djurberg wrong in believing the Māori were referring to Australia here, but the name Ulimaroa is also somewhat of a misnomer, and almost certainly did not translate to "big red land". It is more likely that the island to which the Māori people were referring was New Caledonia or an island in Fiji, and a name more accurately transcribed as Rimaora, not Ulimaroa" (Stone).

The mapmaker
Daniel Djurberg (1744-1834) "was a Swedish geographer and a member of the Cosmographical Society of Uppsala. He was one of the first to publish Capt. Cook's discoveries in Sweden and the first to adopt the native name "Ulimaroa" for the Australian Continent" (Tooley).