Featuring a bust of Horace this bookplate was used by Groenewegen and Van der Hoeck from 1715 to 1728. Booksellers in the Strand, they also offered a series of fixed price book auctions in partnership with Pierre Gosse between 1721 and 1726. These were almost exclusively of composed of Continental books, shipped from Holland by Gosse. They had a reputation for deception and sharp dealing, marking up their book prices by at least one hundred times, and offering a "hotch-potch" selection of books, as if from a single eminent library. A contemporary description of the outfit, reported by Katherine Swift: "Mr. van Hoeck, a Dutch man, who Sell's Books in the Strand, brought to my Lord a small parcel of modern Manuscripts with a List & their lowest Prices; which proved so abominably wicked that he was sent away with them immediately; and without any part of the Animadversion which he deserved".