Young dealers target museums

The young dealers committee of Tefaf is trying a novel way to encourage new collectors. “The fair is one generation old, and that generation is still very much involved. For the fair to evolve, it needs to attract more young dealers and young buyers,” says Daniel Crouch, one of the six members of the committee, which is in its second year and is chaired by Fabrizio Moretti, of Moretti Art Galleries. “We want to bring in more people who are familiar with our world and the diverse material we sell, but who don’t necessarily come to the fair. We realised that, with the increasing professionalisation of fundraising at museums and libraries, there is a resource that can be marshalled,” Crouch says.