{"id":952,"date":"2021-10-19T16:45:00","date_gmt":"2021-10-19T16:45:00","guid":{"rendered":"https:\/\/crouchrarebooks.com\/browse\/catalogue-xxv-t-is-for-tradecard\/"},"modified":"2026-02-15T08:25:27","modified_gmt":"2026-02-15T08:25:27","slug":"catalogue-xxv-t-is-for-tradecard","status":"publish","type":"product","link":"https:\/\/crouchrarebooks.com\/zh-hans\/browse\/catalogue-xxv-t-is-for-tradecard\/","title":{"rendered":"Catalogue XXV: T is for Tradecard"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Popular from the end of the seventeenth century in London and Paris, trade cards performed the dual functions of advertisements and maps, directing the public to the merchants\u2019 stores \u2013 often with rambling descriptions to help locate the business in an era where formal street address numbers were rare. Trade cards were sufficiently small so that they could be carried in the gentleman\u2019s pocket or lady\u2019s purse.<\/p>","protected":false},"featured_media":1110,"template":"","meta":[],"product_brand":[],"product_cat":[4953,5944,72,15],"product_tag":[],"product_campaign":[],"class_list":{"0":"post-952","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-all-stock","7":"product_cat-catalogues-mobile","8":"product_cat-catalogues","9":"product_cat-uncategorized","10":"product_shipping_class-catalogues","12":"first","13":"outofstock","14":"downloadable","15":"purchasable","16":"product-type-simple"},"yoast_head":"\nCatalogue XXV: T is for Tradecard - Daniel Crouch Rare Books<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/crouchrarebooks.com\/browse\/catalogue-xxv-t-is-for-tradecard\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Catalogue XXV: T is for Tradecard\" \/>\n<meta property=\"og:description\" content=\"Popular from the end of the seventeenth century in London and Paris, trade cards performed the dual functions of advertisements and maps, directing the public to the merchants\u2019 stores \u2013 often with rambling descriptions to help locate the business in an era where formal street address numbers were rare. 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