Catalogue XXV: T is for Tradecard

Catalogue XXV: T is for Tradecard

Popular from the end of the seventeenth century in London and Paris, trade cards performed the dual functions of advertisements and maps, directing the public to the merchants’ stores – often with rambling descriptions to help locate the business in an era where formal street address numbers were rare. Trade cards were sufficiently small so that they could be carried in the gentleman’s pocket or lady’s purse.

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