Next stop, Westminster
By [LONDON TRANSPORT] , 1908
£15,000
BUY

[Tube sign] Westminster.

  • Author: [LONDON TRANSPORT]
  • Publication place: [London,
  • Publisher: London Transport,
  • Publication date: 1908-1915]
  • Physical description: Enamel tube sign, with wooden frame.
  • Dimensions: 1030 by 1550mm (40.5 by 61 inches).
  • Inventory reference: 19461

Notes

Rare pre-First World War station sign for Westminster tube station.

This large enamel sign can be dated to between 1908 to 1915, when the bull’s-eye design, a solid red disk, with a horizontal bar containing the text, was adopted by all the various separate underground railway companies. It would be the first time that a coherent graphic design was adopted for the whole of the disparately owned and run network.

The bull’s-eye design would be superseded when, in 1915, the then Underground’s publicity manager, Frank Pick, commissioned the calligrapher Edward Johnston to design a company typeface. His subsequent design: the red circle and blue bar. It is still in use to this day, and has rightly become synonymous with London and its famous transport system.

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